Playbook

How We Operate

New Business Processes

Objective

To ensure a smooth transition for new clients into Heritage’s digital-first, client-centric service model by setting expectations, providing clear communication, and preparing them for ongoing support.

Service Pipeline

Purpose

To provide clear, efficient ways for clients to request assistance and ensure all interactions are handled seamlessly from start to finish.

Policy Reviews & Reshops

Purpose

To ensure client policies align with their current needs, provide options for better rates or coverage when applicable, and identify opportunities to enhance coverage or cross-sell additional policies.

Sales Scripts

Purpose

Scripts provide word-for-word guidance for advisors during sales interactions. These scripts ensure professionalism and consistency while offering room for personalization where appropriate.

Sales Support Scripts

Purpose

Scripts provide word-for-word guidance for advisors during sales support interactions. These scripts ensure professionalism and consistency while offering room for personalization where appropriate.

Rounding Out Accounts

Definition

Rounding out accounts is our proactive approach to ensuring every client has comprehensive and optimal insurance coverage. This process goes beyond managing a single policy by identifying gaps, improving existing protections, and adding necessary policies to create a holistic, tailored insurance solution for each client.

Automation Guidelines

Tags

Purpose

Tags are essential for organizing client information, tailoring communication, and ensuring streamlined processes across sales, service, and policy management.

General Notes and Tips

Purpose

This section provides additional guidance, best practices, and reminders for ensuring process consistency and maintaining high standards in all interactions.